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Bendigo Basketball is excited to announce an exciting exclusive auto partnership with Bendigo Ford, which will see them be the Naming Rights Partner for our Aussie Hoops basketball program and a major partner of Red Energy Arena for the next two years

Aussie Hoops is Australia’s official junior game development program for 5-10 year olds, and is a key basketball pathway here at Red Energy Arena.

“Red Energy Arena and Bendigo Ford share a deep commitment to nurturing the dreams of young local athletes, and that’s why we’re joining forces to champion Ford Aussie Hoops kids,” says Donna Holt, Business Operations Manager, Bendigo Ford.

“Our collective dedication is to empower and support the many growing talents we have here in Bendigo and support them along their basketball pathway.”

Ben Harvey, Commercial Partnerships and Community Manager at Red Energy Arena believes the partnership is hugely beneficial to young Bendigo athletes and their families, which has great alignment with Basketball Australia’s pathway program.

“Our Aussie Hoops program is such an important part of our basketball pathway at the arena,” Ben said. “To have such a fantastic local brand like Bendigo Ford jump on and support it is terrific news for our families, our pathways and the community. Thank you to Donna and Travis Holt at Bendigo Ford for your support and commitment to the basketball community.”

Thank you to the whole team at Bendigo Ford for your support – we’re excited about the collaboration, and proud to have you behind the wheel of Aussie Hoops.

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